Marketing Performance Analytics
Service:
Growth Analytics
Client:
e-commerce
Duration:
5 weeks
Date:
The Challenge
Marketing Data Was Fragmented Across Platforms
Campaign reporting required manual exports from multiple advertising platforms before being combined into spreadsheets. Reporting was slow, inconsistent, and difficult to maintain as marketing activity increased.
Our Approach
Creating One Source of Truth for Marketing Performance
1. Data Audit
Reviewed reporting requirements across marketing channels.
Standardized campaign metrics and attribution definitions.
2. Data Integration
Connected advertising, web analytics, and CRM reporting.
Built automated reporting pipelines.
3. Executive Dashboard
Designed dashboards focused on acquisition, conversion, and campaign efficiency.
Scheduled automated reporting for leadership.
The Results
Reliable Marketing Insights with Minimal Manual Reporting
Reduced monthly reporting from 2 days to approximately 3 hours
Consolidated 4 marketing platforms
Automated 18 recurring KPIs
Delivered real-time campaign performance dashboards
Testimonial
Emerida simplified the client's reporting process by bringing campaign performance into a centralized analytics environment. Automated reporting eliminated repetitive manual work while providing leadership with timely, consistent marketing insights.
Direct-to-Consumer Retail Brand
Marketing Team
